Natura Pet Products
Natura Pet Products was founded in 1989 by John and Ann Rademakers and Peter Atkins in Santa Clara, California. Dissatisfied with the unhealthy ingredients in the pet foods on the market, they consulted with veterinary nutrition experts to determine the best sources for pet food ingredients. Working with caring pet professionals - veterinarians, breeders and nutritionists - Natura asked one key question: "How do you make the healthiest pet food in the world?"
What they learned won’t surprise you. Dogs and cats are healthiest when they eat the whole, natural foods we would eat ourselves: USDA-inspected chicken, turkey and lamb, whole grain rice and barley, fresh fruits and vegetables, and Grade A dairy products.
No pet food company in the world makes natural pet foods like Natura. We use only ingredients you’d eat yourself: quality meats, whole grains, fresh fruits and vegetables, and complete vitamin and mineral supplements. For us humans, a diet of natural, wholesome food is essential to living a long healthy life. We believe this fundamental principle is true for your pet, too.
All of our human grade dog and cat foods are carefully cooked and tested to ensure consistent nutrient quality and enjoyable texture and taste. All of the ingredients used in our pet foods are tested to make sure they are hormone, antibiotic and pesticide-free. And we never add artificial ingredients, chemical additives, by-products or fillers of any kind.
Quality
Because we use only the highest quality human-grade pet food ingredients in our dog and cat foods, we apply the highest quality manufacturing guidelines to our production process. There are no shortcuts here. We follow the strictest of pet food manufacturing guidelines to ensure we deliver a product that sets the benchmark in the industry. That's what your pet deserves.
Natura Pet Products has received certifications from the following four organizations:
American Institute of Baking(AIB) Superior rating certification - "...high AIB ratings confirm a manufacturer's commitment to excellence," - WDJ February, 2006.
USDA Organic Production Certification - A National Organic Program certifier has approved the facility and its procedures through rigorous inspection and auditing. (Natura’s baking facility is certified by OneCert)
USDA APHIS (Animal and Plant Health Inspection Service) Registered - APHIS registry certifies that Natura purchases all of our meats from USDA registered suppliers who follow all USDA regulations for safe meat handling.
ISO Quality Management System 9001: 2000 compliant: - An internationally recognized and highly respected system of quality management.
In addition to our accreditations, Natura employs our own standards of quality. Before any of our pet food is shipped, it must pass 119 quality-control checks.
This isn't just pet food. This is the foundation for your pet's long-term health. We want to be sure we provide him or her with the best pet food on the market, manufactured in the best way possible.
Natura Pet Products Is proud manufacture the following brands.
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