NOW! is a unique dry pet food that combines the unaltered goodness of raw meats with the convenience of a dry kibble, slow cooked in small batches for unsurpassed taste!
NOW! re-creates the way our pets should eat and gives them that high quality, home cooked style meal we eat every day! No more fuss…no more hassle…just healthy, wholesome, human grade goodness!
SAFE…..CONVENIENT…..HEALTHY!
NOW! Grain Free is a Petcurean Pet Nutrition Brand Click here to find out more about Petcurean Pet Nutrition.
NOW Fresh Grain Free Adult is made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
• Zero grains, gluten, wheat, beef, corn, or soy • Zero rendered meals, by-product meals or artificial preservatives • Balanced proteins and fats to support an active lifestyle • Omega oils for healthy skin and coat • Pre and probiotics to aid with digestive health • Antioxidants for increased immunity • Wholesome berries, fruits and herbs such as broccoli, peas, blueberries, pumpkin, spinach, kelp, cranberries, alfalfa sprouts, lentils, and more
Calorie Content: ME = 3598 kcal/kg or 378 kcal/cup
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
26% 16% 3.5% 10% 1.1% 0.7% 2.5% 0.5%
Dog Weight
Less Active
Active
2-5lb
1/2 - 5/8 cups
1/2 - 2/3 cups
5-10lb
5/8 - 3/4 cups
2/3 - 3/4 cups
10-20lb
3/4 - 1 1/8 cups
3/4 - 1 2/3 cups
20-30lb
1 1/8 - 1 5/8 cups
1 2/3 - 1 3/4 cups
30-50lb
1 5/8 - 2 cups
1 3/4 - 2 1/4 cups
50-70lb
2 - 2 3/4 cups
2 1/4 - 3 cups
70-90lb
2 3/4 - 3 1/8 cups
3 - 3 1/2 cups
90-110lb
3 1/8 - 4 cups
3 1/2 - 4 1/2 cups
110-140lb
4 - 6 3/4 cups
4 1/2 - 7 1/2 cups
The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog's ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Love, attention and tummy rubs should be given freely, as often as possible.
A great grain free product with turkey, duck, salmon and good vegetables.
3. Barbara on 10/8/2012, said:
My dog loves this food.
4. Francesca on 8/21/2012, said:
I have two french bulldogs, and they love this food! super high quality, super nutritious, and digestable. No tummy problems or gas problems any more. I highly recommend it.
5. Debra on 8/13/2012, said:
Best food ever. My dogs who have allergies do fantastic on this food. The ingredients are SO good. This is the best food I have ever fed my dogs and I see the difference in them.
NOW Fresh Grain Free Senior Is Made With 100% FRESH Turkey, Salmon, Duck And 100% Fresh Omega 3 & 6 Oils From Coconuts And Canola. It Could Only Be Fresher If You Made It From Scratch. This Recipe Also Features:
• Zero Grains, Gluten, Wheat, Beef, Corn, Or Soy • Zero Rendered Meals, By-Product Meals Or Artificial Preservatives • Balanced Proteins And Fats To Support An Active Lifestyle • Omega Oils For Healthy Skin And Coat • Pre And Probiotics To Aid With Digestive Health • Antioxidants For Increased Immunity • Wholesome Berries, Fruits And Herbs Such As Broccoli, Peas, Blueberries, Pumpkin, Spinach, Kelp, Cranberries, Alfalfa Sprouts, Lentils, And More
Calorie Content: ME = 3252 kcal/kg or 341 kcal/cup
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog's ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Love, attention and tummy rubs should be given freely, as often as possible.
1. Darin on 5/10/2013, said:
Great food. Dogs love it.
2. Jean on 4/4/2013, said:
Great food for miniature schnauzer, even though he is not quite 3 years old, the fat content is low which is just what he needs to maintain a healthy weight.
3. Kathleen on 12/2/2012, said:
well received from both dogd, good crunch
4. Gisele on 11/12/2012, said:
My Einstein loved this food
5. Laura on 6/26/2012, said:
Both of my dogs, a Wirehaired Pointing Griffon, and a mini-Dachshund, loved this!
NOW Fresh Grain Free Small Breed is made with 100% FRESH turkey, salmon, duck, and 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
• Zero grains, gluten, wheat, beef, corn, or soy • Zero rendered meals, by-product meals or artificial preservatives • Formulated to promote fresh breath; STTP for oral health • Pre + Probiotics to support healthy digestion • Small kibble shape for easier chewing • DHA / EPA to support your pet's brain development • Omega oils for healthy skin and coat • Antioxidants for increased immunity • Wholesome berries, fruits and herbs such as broccoli, peas, blueberries, pumpkin, spinach, kelp, cranberries, alfalfa sprouts, lentils, and more
Calorie Content: ME = 3741 kcal/kg or 430 kcal/cup
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Dog Weight
Less Active
Active
Puppy
1-2lb
1/8 - 1/4 cups
1/8 - 1/4 cups
1/4 - 1/3 cups
2-5lb
1/4 - 1/3 cups
1/4 - 3/8 cups
1/3 - 5/8 cups
5-10lb
1/3 - 3/4 cups
3/8 - 1 cups
5/8 - 1 1/4 cups
10-15lb
3/4 - 1 1/4 cups
1 - 1 3/8 cups
1 1/4 - 1 1/2 cups
15-20lb
1 1/4 - 1 2/3 cups
1 3/8 - 1 3/4 cups
1 1/2 - 2 cups
20-25lb
1 2/3 - 2 cups
1 3/4 - 2 1/4 cups
2 - 2 2/3 cups
Calorie Content: ME = 3741 kcal/kg or 430 kcal/cup
The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog's ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Love, attention and tummy rubs should be given freely, as often as possible.
I am sure this is a great food, but the size of the kibble is just too small for my 5 month old miniature schnauzer.
2. Tf on 12/25/2012, said:
Very well liked by my kids. I use the small breed formula. My vet agrees: Their fur is very shiny, they have a lot of energy - even the ones in advancing years, and their eyes are bright and attentive when I gather up their supper dishes...
3. Robert on 12/17/2012, said:
puppy loves it
4. Robert on 12/17/2012, said:
puppy loves it
5. Dale on 12/4/2012, said:
Our dogs (three Papillons) love this food. The food was delivered on-time.
NOW Fresh Large Breed Adult Recipe is made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
Zero grains, gluten, wheat, beef, corn, or soy
Zero rendered meals, by-product meals or artificial preservatives
Balanced proteins, fats, calcium and phosphorus to promote an active lifestyle
New Zealand green mussels, Glucosamine HCL and Chondroitin Sulfate to support hip and joint health
L-Carnitine and taurine to support heart health
Pre + Probiotics to support healthy digestion
Omega oils for healthy skin and coat
Antioxidants for increased immunity
Wholesome veggies, berries, fruits and herbs such as peas, spinach, cranberries, pumpkin, peppermint, chamomile, blackberries, alfalfa sprouts, kelp, lentils, and carrots
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Dog Weight
Less Active
Active
50-70lb
2 1/2 - 3 1/3 cups
2 3/4 - 3 2/3 cups
70-100lb
3 1/3 - 4 1/8 cups
3 2/3 - 4 1/2 cups
100-130lb
4 1/8 - 7 cups
4 1/2 - 7 7/8 cups
130-150lb
7 - 7 7/8 cups
7 7/8 - 8 3/4 cups
The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog's ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Love, attention and tummy rubs should be given freely, as often as possible.
1. Richard on 10/22/2012, said:
Fantastic product! My vet looked at the ingredient list, claimed it was as healthful as a human meal, and immediately ordered some for her own dogs.
NOW FRESH Senior Recipe is made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
• Zero grains, gluten, wheat, beef, corn, or soy • Zero rendered meals, by-product meals or artificial preservatives • Balanced proteins and fats to help manage weight • Omega oils to promote skin and coat wellness • Pre + Probiotics to support healthy digestion • Added taurine for vision and heart function • Antioxidants for increased immunity • Wholesome berries, fruits and herbs such as broccoli, peas, blueberries, pumpkin, spinach, kelp, cranberries, alfalfa sprouts, lentils, and more
Calorie Content: ME = 3571 kcal/kg or 393 kcal/cup
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
Cat Weight
Weight Loss
Weight Maintenance
5-7lb
1/4 - 1/3 cup
1/4 - 1/3 cup
7-10lb
1/3 - 1/2 cup
1/3 - 1/2 cup
10-13lb
1/2 - 3/4 cup
1/2 - 7/8 cup
13-16lb
3/4 - 1 cup
7/8 - 1 cup
16-20lb
1 - 1 3/8 cups
1 - 1 1/2 cups
The amount of food your cat needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your cat's ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Love, attention, playtime and chin scratches should be given freely, as often as possible.
Calorie Content: ME = 3571 kcal/kg or 393 kcal/cup
1. Laurie on 2/12/2013, said:
My cats love it and it's good for them!
2. Joyce on 12/11/2012, said:
My cat does so much better on the Now Senior than what I was feeding her.
NOW FRESH Adult Recipe is made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
Zero grains, gluten, wheat, beef, corn, or soy
Zero rendered meals, by-product meals or artificial preservatives
Balanced proteins and fats for growth
DHA / EPA to support your kitten's brain development
Pre + Probiotics to support healthy digestion
Added taurine for vision and heart function
Omega oils for healthy skin and coat
Antioxidants for increased immunity
Wholesome berries, fruits and herbs such as broccoli, peas, blueberries, pumpkin, spinach, kelp, cranberries, alfalfa sprouts, lentils, and more
Calorie Content: ME = 3862 kcal/kg or 444 kcal/cup
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
Cat Weight Less Active Active 5-7lb 1/4 - 1/3 cup 1/4 - 1/3 cup 7-10lb 1/3 - 1/2 cup 1/3 - 1/2 cup 10-13lb 1/2 - 3/4 cup 1/2 - 7/8 cup 13-16lb 3/4 - 1 cup 7/8 - 1 cup
The amount of food your cat needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your cat's ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Love, attention, playtime and chin scratches should be given freely, as often as possible.
Calorie Content: ME = 3862 kcal/kg or 444 kcal/cup
1. Gisele on 1/16/2013, said:
My cats love this food and they seem to digest it well.
NOW Fresh Grain Free Puppy is made with 100% FRESH turkey, salmon, duck and 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
• Zero grains, gluten, wheat, beef, corn, or soy • Zero rendered meals, by-product meals or artificial preservatives • Balanced proteins and fats to support an active lifestyle • Omega oils for healthy skin and coat • Pre and probiotics to aid with digestive health • Antioxidants for increased immunity
Wholesome berries, fruits and veggies such as broccoli, peas, blueberries, pumpkin, spinach, kelp, cranberries, alfalfa sprouts, lentils, and more.
Calorie Content: ME = 3746 kcal/kg or 412 kcal/cup
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Dog Weight
1.5 - 4 months
4 - 6 months
6 - 12 months
5-10lb
1 1/8 - 2 1/4 cups
1 - 1 1/2 cups
3/4 - 1 1/3 cups
10-20lb
2 1/4 - 3 3/8 cups
1 1/2 - 2 3/4 cups
1 1/3 - 2 cups
20-30lb
3 3/8 - 4 1/2 cups
2 3/4 - 3 3/8 cups
2 - 3 cups
30-50lb
N/A
3 3/8 - 4 3/4 cups
3 - 3 7/8 cups
50-70lb
N/A
N/A
3 7/8 - 4 3/4 cups
The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog's ideal weight. We suggest feeding twice a day. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Love, attention and tummy rubs should be given freely, as often as possible.
NOW FRESH Large Breed Puppy is made with 100% FRESH turkey, salmon, duck & 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
• Zero grains, gluten, wheat, beef, corn, or soy • Zero rendered meals, by-product meals or artificial preservatives • Balanced proteins, fats, calcium, and phosphorus to promote your puppy's growth • New Zealand green mussels for hip and joint health • L-Carnitine and taurine to support heart health • Pre + Probiotics to support healthy digestion • Omega oils for healthy skin and coat • Antioxidants for increased immunity • Wholesome veggies, berries, fruits and herbs such as peas, spinach, cranberries, pumpkin, peppermint, chamomile, blackberries, alfalfa sprouts, kelp, lentils, and carrots.
Calorie Content: ME = 3446 kcal/kg or 379 kcal/cup
Microorganisms (min) 90,000,000 CFU/lb (Lactobacillus acidophilus, Enterococcus faecium). *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.
Dog Weight
1.5 - 4 months
4 - 6 months
6 - 12 months
12 - 15 months
10-20lb
2 1/8 - 3 cups
2 - 2 7/8 cups
1 1/4 - 1 7/8 cups
1 - 1 1/2 cups
20-30lb
3 - 4 1/4 cups
2 7/8 - 3 7/8 cups
1 7/8 - 2 3/4 cups
1 1/2 - 2 1/3 cups
30-50lb
4 1/4 - 5 1/2 cups
3 7/8 - 5 cups
2 3/4 - 3 2/3 cups
2 1/3 - 3 1/8 cups
50-70lb
N/A
N/A
3 2/3 - 4 1/2 cups
3 1/8 - 3 7/8 cups
70-100lb
N/A
N/A
4 1/2 - 8 cups
3 7/8 - 6 7/8 cups
100-130lb
N/A
N/A
8 - 10 1/3 cups
6 7/8 - 8 7/8 cups
130-150lb
N/A
N/A
10 1/3 - 12 cups
8 7/8 - 10 1/8 cups
* 1 cup (8oz) = Approx. 119g
The amount of food your dog needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your dog's ideal weight. We suggest feeding twice a day, puppies more often. Provide fresh, clean water at all times. Regular exercise will help maintain a healthy body weight. Love, attention and tummy rubs should be given freely, as often as possible.
Calorie Content: ME = 3446 kcal/kg or 379 kcal/cup
1. Gisele on 1/16/2013, said:
I believe this is great dog food however it did not work for my Blue Dobie.
NOW FRESH Kitten Recipe is made with 100% FRESH turkey, salmon, duck & 100% fresh Omega 3 & 6 oils from coconuts and canola. It could only be fresher if you made it from scratch. This recipe also features:
Zero grains, gluten, wheat, beef, corn, or soy
Zero rendered meals, by-product meals or artificial preservatives
Balanced proteins and fats for growth
DHA / EPA to support your kitten's brain development
Pre + Probiotics to support healthy digestion
Added taurine for vision and heart function
Omega oils for healthy skin and coat
Antioxidants for increased immunity
Wholesome berries, fruits and herbs such as broccoli, peas, blueberries, pumpkin, spinach, kelp, cranberries, alfalfa sprouts, lentils, and more
The amount of food your cat needs will vary depending on breed, activity level, age and climate. Use our feeding chart as a guide, adjusting the quantity fed to achieve your cat's ideal weight. We suggest feeding twice a day, kittens more often. Provide fresh, clean water at all times. Love, attention, playtime and chin scratches should be given freely, as often as possible.
Calorie Content: ME = 3947 kcal/kg or 454 kcal/cup
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